B-B Marketing
Description: Micro targeted direct-marketing campaign consisting of a hand delivered wood sculpture that changes shape when turned 90 degrees.
The ask: Develop a direct-marketing piece centered around Deloitte's "Look again" global marketing campaign to change C-Suite executive's perception of the brand. The package needed to pique the recipient's interest in order to get through the administrative staff and not wind up in the trash as junk mail. (Timeline: 12 weeks)
The solution: Create a unique one-of-a-kind experience that delights the recipient and doesn't in any way feel like a direct marketing campaign. The piece was hand delivered directly to C-Suite recipients.
The results: 17 out of 25 recipients requested in person meetings.
Role: Concept development, agency management, package design, insert design, copywriting, hand prototyping, sculptor research.
![Deloitte_4[2].png](https://images.squarespace-cdn.com/content/v1/55c15fdce4b04290aa29272f/1523640643231-BP92N7KL0CGUBCG8A0YC/Deloitte_4%5B2%5D.png)
![Deloitte_1[2].png](https://images.squarespace-cdn.com/content/v1/55c15fdce4b04290aa29272f/1523640642285-5U9CQJDLXYYPYM9QR4DU/Deloitte_1%5B2%5D.png)
![Deloitte_2[2].png](https://images.squarespace-cdn.com/content/v1/55c15fdce4b04290aa29272f/1523640642393-FQXP3NJB45NN8J5SWRFP/Deloitte_2%5B2%5D.png)
Event and SUPPORTING asset DesigN
Description: Exhibit and collateral design.
The ask: Design a space that allows for one-on-one meetings, software demos and promotes the Deloitte brand from all angles while keeping within strict brand standards. (Timeline: 10 weeks)
The solution: Designed a circular cap that displayed the Deloitte logo from all site lines, with the addition on a corner panel with logo and imagery from accompanying material. Interior space was sectioned to allow for meetings as well as demos for multiple viewers. Computer bank with software demos, name collection and charging stations.
The results: Increased foot traffic and a “Best in Show” exhibit award.
Role: Concept development, graphic design, vendor management, marketing collateral design, copywriting, prototyping.
Awarded "Best-in-Show Exhibit"
Event and supporting asset Design: World Economic Forum
Description: "Smart Cities | Smart Nations" was the theme for a panel discussion led by the CEOs of Deloitte and AT&T on the subject of data-connected cities .
The ask: Develop a co-branded look and feel within 2 separate sets of company brand guidelines. (Timeline: 12 weeks)
The solution: Created a theme featuring hexagons in the colors of AT&T and Deloitte to represent data and connectivity. Colors merged in the center of the image to convey the idea of working together. Positioned company brands on a neutral background and at equal weight.
Role: Concept development, graphic design, vendor management, marketing collateral design, motion graphic direction, copywriting, prototyping.
