Activebatch
Brand redesign and digital style guide development for a global software company. Redesign of logo, development of visual style including icons, imagery, colors, graphics, selected fonts, redesigned website templates.
As the Head of Branding and corporate Creative Director for McGraw-Hill Education, I collaborated and managed a design team from Sapient Nitro on the development of a new brand identity. My specific contributions included; imagery style, fonts, logo, icon design and the expansion and completion of the basic brand guidelines to include all customer and employee touch points. This guide set the direction for the online and digital product style guides.
Contributors: Sapient Nitro, user research, customer journeys / Anthony Sarchiapone, Copy Director
As the Creative Director for McGraw-Hill’s professional digital and print division, I developed the design style for mobile app icons, splash screens.
As the Creative Director for McGraw-Hill’s professional digital and print division, I collaborated with Bill Taylor Design on the development of the companies overall design style for print and digital books. Specificly, I flushed out and developed the overall image style for the Medical publishing lists and expanded later versions of the basic brand guidelines to include marketing and employee branding.
Contributors: Bill Taylor Design, Agency Creative Director / Keith Fox, President McGraw-Hill Professional / Anthony Sarchiapone, Copy Director
