Brand development and design
Description: Create a brand for a start up wellness company breaking into the rapidly growing CBD Supplement market.
The ask: The company needed to get to market quickly in order to take advantage of the rapid popularity of CBD. I had to quickly educate myself about Hemp, the plant that produces CBD extract, the current CBD brands, the source and supply chain of CBD, FDA regulations and most importantly, the B-B and B-C market audience, in order to create a brand that has legitimacy in the wellness supplement category.
The solution: Conceived and developed a name and logo that focuses on wellness and visualizes clean, healthy, organic plant based products. Designed packaging, website, sales kits, 360 marketing collateral, in store displays, brand book. The company name and logo allows for expansion beyond CBD products into verticals such as teas, vitamins, and other supplements.
In-store display pack
Custom displays for in store counter tops.
In-store display pack
3 panel brochure, interior
Social media posts
Social media posts
3 panel brochure, exterior
Social media post / email blast content
Label variations