Brand design refresh for a global software automation company:
Visit the site
The ask: The company was looking to update their brand through a redesign and emphasis on their flagship product.
The solution: I designed a new logo for their flagship product— Activebatch, while retaining their most recognized graphic element, a red triangle. I designed a full brand identity, website and online style guide.
brand discovery and mood board development
Based on my discovery process, I developed three possible brand directions.
Chosen style
Logo design
The company’s flagship product, Activebatch, was to become the customer facing brand, however, the parent company name still held brand equity and needed to appear within the new branding and on the website. I combined the logos into one cohesive design.
New Unified Logo Design
Legacy Product Logo
Legacy Company Logo
Responsive Website design and Online style guide development
With the design style chosen, I redesigned the website (top right). Since the client wanted to keep most of the existing content, I designed new styles for each element of the brand.
On some pages, I suggested rearranged the order of the content to improve the user experience and customer journey and eliminate repetitive text.
